Tao WellShell is an isometric exercise device that tracks your fitness created by TAO-Wellness, a new start up I have had the privilege of working with the last six months in preparation for this years CES show in Las Vegas.

Although I had no part in the initial branding for TAO-Wellness I did have a ton fun creating all the printed materials for the CES show which includes: The booth space, banners, brochure, product quick guide, banners, postcards and business cards.

I also got to tinker with some back end stuff like building a few pages, for TAO-Wellness web site, converting some prezi’s into youtube videos

If you made a New Year’s resolution to exercise more, but can’t stop binge watching on Netflix, Tao-Wellness may have a solution that can help you achieve your resolution without compromising your time on the couch. The startup launched a system today called TAO that uses isometrics – or the science of applying pressure – to let users workout anywhere, anytime. Comprising a palm-sized device called the WellShell and a companion app for Android or iOS, the system is expected to be available in Fall 2014 for between $200 and $300.

To exercise with TAO, users push or squeeze the WellShell with palms, thighs or knees. The WellShell detects the amount of pressure applied and transmits that information to the app via Bluetooth 2.0, which recommends different workout patterns to suit your needs. You may have to push harder for longer or simply do more repetitions. The app acts like a personal trainer with audible guidance on what to do so you can just focus on your sets.