The world
Brand Marshal was built from the high-visibility culture of aerospace MRO: fluorescent ground-crew gear, precise positioning, hand signals, and the controlled chaos of moving complicated machines safely. The metaphor became a complete visual and verbal system.
The execution
The project included a single-page web experience, custom illustrations, a central character, bold campaign language, and subscription-style design packages. Every part returned to the idea of guiding a brand into the right position with clarity and speed.
Why it remains
The project did not directly land new clients, and that truth belongs in the record. It remains useful because it shows rapid ideation, coherent world-building, and the willingness to carry an abstract metaphor through an entire functioning brand.
