Award Winning TAO-Wellness at CES

I have been working with TAO-Wellness now for about 6 months working on their collateral in preparation for this years CES, one of the most important prestigious tech events of the year. If you can get yourself to CES you might be on to something and that is the case with TAO-Wellness.

Tao Wellness unveiled a small fitness device on Sunday at the Consumer Electronics Show in Las Vegas called the WellShell that aims to help people get some exercise whether they happen to be in an airplane, on the couch, or in the office. This pocket sized device uses the application of pressure called isometric exercising to improve strength, muscle tone, and circulation.

The Pen Guy T Shirt Hits the Shelves

I finally found another way to marry my graphic design skills with my favorite project as the Pen Guy and the Mercedes Pens Art Car. I recently discovered which allows anyone to start up an online store , upload their designs and sell them on pretty much any product available on their site.What’s great about zazzle is that you can upload as many designs as you want and see them displayed within 24 hours on many products and modeled on a variety of great looking models, including small dogs. Not only can you get the Pen Guy logo on a T Shirt but you can customize it to fit other products such as bumper stickers, shoes, and even skateboards.

P-30 LED Light Sell Sheet Design by Costas Schuler

Energy Efficient Lighting – The new and improved P-30 LED sell sheet

I recently finished a marketing piece for the P-30 LED product sheet by Tranh Nguyen, president of Solar Inc. His company manufactures and sells an LED light bulb considered to be the next generation “Green” light bulb and a better alternative to the fluorescent mercury filled bulbs. Luckily for me Mr Nguyen had all the copy ready to go and all I had to do was make it look good.

I approached this project from the salesperson point of view and designed it as if I were the one pounding the pavement selling the P-30 door to door.

My first challenge was to give the LED bulb some life by turning the light on. I did this by adding a light source to it in Photoshop and adding a brushed metal texture background, which I also created from scratch.

The second challenge was to organize all the information and make it easy for the client to scan through all the features and benefits of the P-30. I did this by adding alternate bands behind the bullet points to differentiate them from the rest of the copy.

I am really happy with the way this marketing piece turned out and I hope it helps Mr. Nguyen sell a million more units this year.

Solar’s President Tranh Nguyen makes his acceptance speech after his company won the 2007 California Clean Tech Open (CCTO)Renewables Prize on Monday, October 29, 2007, at the Palace of Fine Arts Theatre in San Francisco, California USA.

You can also read more about energy efficient lighting on his blog

The Pen Guy Recycle Pens Flyer Design by Costas Schuler

The Pen Guy’s Million Pen Recycling Flyer

The Pen Guy’s Million Pen Recycling flyer is finally designed and ready to be placed along side the new Pen Recycling Barrels place in locations around Sonoma County for people to donate their old pens. I needed a poster that was easy to understand and fun to read so I used Grobold Medium for that purpose that had a fun cartoon quality to it. I also created a new pen recycling logo that hopefully says “recycle pens” in Illustrator from scratch, no clip art here.

The flyer was created so people who want to start a pen drive at their business or school can down load it, print it and post it up in a prominent location. I also made it so you can pretty much see it from space especially the phrase “Recycle Pens Here”. Also at the bottom I added a space for a hand written time and date for when the Pen Guy will be appearing for a visit with the Mercedes Pens Art Car. Email the pen guy if you want to set up and start a pen drive at your location.

Rock’n Blues Festival by the Lake – 4×6 Flyers

Rock’n Blues Festival by the Lake 4×6 Flyers are headed out to the printed to promote one of the biggest festivals held in Novato Ca.It will held September 26 at Stafford Lake and proceeds will benefit the novato public schools. The amazing B-52’s will be playing and Blake Lewis the beat-Box guy from American idol will also be there.

Broken FM Bumper Stickers are here

Pink Broken FM Bumper Sticker

Green Broken FM Bumper Sticker

After much clamouring from the Broken FM fans and especially the DJ’s I was able to finally got around to designing the Broken FM bumper stickers. The news about the station is spreading but they felt that a couple of stickers would help their efforts plastered on cars driving around town. They are in such demand right now that 1000 of them will be snatched up in no time.

I must give credit to Leah for coming up with the design for the pink one who has amazing talent and gifting at 16 with no formal training. I took her design idea and just tweaked it a bit to send to Greater Works Printing as a two color job. The originally were going to outsource the job but decided instead to print it in house and saved Broken FM 50% off the original price quote.

This station is definitely a lot of fun to design for because it allows me to explore the grungy side of things. Its a youth radio and they demand edgy, fun and very different so that’s what they get.
By the way I like Leahs bumper sticker better, because its easier to read on the road, the big number and the outer glow make a big difference.

Norcal Spirit Christian Concert Poster Design by Costas schuler

NorCal Spirit 11×17 Poster has arrived!!!

The poster for the 1st Annual NorCal SPIRIT concert benefiting Bay Area Christian Youth programs on August 15, 2009 at Stafford Lake Park in Novato, California is finally done and sent to the printer. NorCal SPIRIT is the biggest Christian concert in the North Bay other than Spirit West Coast in Monterey CA.

On the main stage Sanctus Real, Krystal Meyers, L-Rey and Nevertheless will be performing. Donnie Moore Radical Reality will be there as well as Edogg Montana, Jesse Brewster Band and Heather Powers. There will also be a Battle of the Bands featuring local bands that will compete for a chance to open up for Sanctus Real, win cash prize and a 2-Day professional recording session at Laughing Tiger Music Production Studios.

This project was a lot of fun and I got the job through my work for Broken.FM who is promoting the upcoming event on air. The background is a combination of three images found on istock photo which I believe help capture the spiritual essence of this event. The three images are the abstract light background, the floating figure and the city, photoshoped and then imported into Illustrator for the copy treatment. In this case I used a free font called Philosopher Regular that I found on one of my favorite font websites called abstract fonts.

The Pen Guy 4×6 Postcard

The Pen Guy 4×6 postcards have been out now since last summer and so far I still have 8000 of them to give out. One of the goals of this project was to continue the “Pen Guy” brand and explain the story of the Mercedes Pens as a road trip spanning the last 3.5 years. The art on the back was from another project that never happened and felt it was a shame to waste all that time. So I actually recycled some design work for the first time ever, but it seemed to make sense in this case. I basically stopped short of the kitchen sink and put all the info I needed to have and I got some feedback saying it was too busy. I meant it that way, because if you noticed the car is pretty much the same way. I also added some important quotes along the way that came out of the buildings, and a few road signs as well. The ironic thing is that I got shot in the eye with a marker the day these came out, ironic since I had put up a sign on the back that said “caution flying pens”. Full story here.

Pen Guy 4×6 Postcard Front

Pen Guy 4×6 Postcard Back
The Pen Guy Flyer Design by Costas Schuler Back

Mercedes Pens Art Car Wrap

Mercedes Pens Art Car Wrap

One of the fun things about being a graphic designer is get to try stuff out on my own car which is an 1981 Mercedes Benz 300SD covered in over 6000 pens that I call “The Mercedes Pens“. Car graphics or car wraps are a fantastic way to promote your business and let the world around you know who you are and what business your in. They get a lot of attention and are a great way to break the ice or give the potential customer a way to look you up on the internet when they get home. With this window wrap I have gotten a lot publicity and exposure of my art car around town and on the web. Just do Google search on “The Pen Guy” and see what you get.

First I designed a distinct logo to let others know what exactly was that “thing” that drove by covered in pens. After some market research among my friends and family I came up with the catchy Pen Guy name. It was a way get the name stuck in people heads as I drove by, and now I hear people all the time saying “its the pen guy” as I drive by. The logo also had to be legible from a distance while moving at high speeds and reflect an upbeat, positive and fun mood that is the Pen Guy. The logo has gone through about three revisions but for the most part I think it works well for what it is.

Artcar Fest 07 Flyer Design by Costas Schuler

ArtCar Fest 07 Flyer

This was a fun project for this years ArtCar Fest event in which I was able to try out the “Tabloid” look. Bold type and outragous headlines. I also got to include my art car called the Mercedes Pens in the upper right hand corner on the front.